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Shopping tips to save you lots of money

May 19, 2017 - Manila Standard

Summer is almost over and those long weekends all gone; and while those travel adventure photos prettified your Instagram and social media feeds it probably did a lot of damage to your wallet as well.

So now is probably the best time to reassess your finances, get those unnecessary expenses checked and start saving once again.

Here are five shopping tips that will help you get back all those vacation money you spent. 

Identify which are “your” essentials - Besides food, a lot of our money goes to our everyday essentials such as toiletries and personal care items. Because we identify them as necessities, it’s easy to just pick out the first item we see on the shelf without realizing that there are actually cheaper and more practical alternatives. If you have kids for example, tissues and wet wipes are everyday necessities. Take time to compare prices as you’d probably be purchasing them quite often.  For example, three boxes of Watsons soft tissue can save you as much as 20 percent compared to a different brand with the same quality.

Buy in bulk - Filipinos are known for tingi mentality, or buying in small quantities. However, if you are going to use something a lot and often, buying in bigger quantities may prove to be more economical. Almost all households nowadays use hand soaps, which when used properly would last longer than those bars. Watsons offers not only sells hand soap in various fragrances but they also have a lot of “buy one take one” offers. The same goes for their giant shampoo and conditioner bottles, cream bath soap and even body lotion. You get the same quality as the branded ones but with even more savings.

Do not be afraid to make the switch - Sometimes you have to try out different products to know what you have been missing. Cheaper doesn’t mean lower quality and this was proven via the Watsons Switch Test. The Switch Test was conducted in several Watsons stores and shoppers were asked to try out a leading product and a Watsons label brand. The hitch—they’d have to do it blindfolded. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. From body scrubs to hair irons—to even toothbrushes shoppers felt their way through the Watsons selection, and the results were overwhelming. Making the switch could mean a lot of savings. The Watsons charcoal toothbrushes for example, feel and last as long as the branded ones but you get 45 percent savings. Another great buy is the Watsons label mouthwash or cream bath, which gives you 60 and 70 percent savings.

Save money by switching to more affordable brands for essential items like facial tissue and mouth wash 

Go for generics - Prevention is always better than cure that is why a lot of us take vitamins, food supplements and stock up on over the counter medicines in case of emergency. Launching Watsons Generics in 2014, Watsons was able to provide affordable quality medicine to Filipinos everywhere. You can save as much as 70 percent from your ascorbic acid vitamin when you get the Watsons brand or 65 percent when you purchase their multivitamins + Iron supplement. OTC meds such as ibuprofen and loperamide gives you 64 percent savings, while the Watsons branded cetirizine for anti-allergy will save you up to 80 percent as compared to the leading brand.

Take advantage of special promos and loyalty rewards - Gone are the days when you have to cut out a newspaper clipping or magazine ad to get a discount on a specific item. Now, all you have to do is signup and become a member to earn special privileges. If you have an SM Advantage Card or have a BDO Rewards card, for example, you can enjoy more discounts and buy specially marked items at an special members only price at Watsons. Members can also get exclusive freebies, such as wallets, bags and even join exclusive eRaffle promotions which can win you lots of prizes. Members will also be the first to be notified of upcoming deals and offers and can receive invites to exclusive sale events ahead of everyone else.

Launched in 2012, Watsons Switch and Save campaign started as an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do was shift from the leading brand to the Watsons brand.

In those first years, the simple idea proved a smashing success. Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. With such great momentum behind the movement, they decided to expand the campaign to include Watsons Generics to bring that same promise of affordable quality to Filipinos everywhere. 

Recently, Watsons gathered its six celebrity endorsers, Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano, and put them all to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none! There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80 percent.