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SM lights up Christmas with love

Dec 07, 2017 - Sun Star By Chinggay V. Utzurrum

Support. SM City Cebu’s Marissa Fernan, vice president of SM Prime Holdings Inc. with kids of Kythe Foundation Inc.

WITH all roads leading to the happiest and merriest time of the year, it is not uncommon to see street lights dazzlingly bright and Christmas trees and lanterns brilliantly lit!

Everyone celebrates the birth of the Christ Jesus, for that is what CHRIST-mas is all about. Hotels, homes, buildings, stores and restaurants all join the foray.

Including the huge and mighty malls!

Over at SM City Cebu, the tree lighting ceremony was led by SM Prime Holdings Inc. vice president Marissa Fernan, along with the kids from Kythe Foundation. Following the tree lighting, the intricate and miniature Christmas Village of Hope was formally opened, as is done every year through the generosity of owners Clayton and Joji Tugonon, a true gesture of love.

To complete the joyful mood, the Mandaue Children and Youth Chorus presented lively carols, with other performers: The SM Philharmonic Orchestra and University of Cebu dancers.

In the spirit of sharing, people who want to sponsor miniatures from the Village of Hope may choose: Churches (ranging from P15,000 to P25,000), houses (P5,000) etc. Proceeds will help fund chemo treatments of kids with cancer under the Kythe Foundation, a non-profit organization that provides psychosocial support to these kids numbering more than 11,000 to date.

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Meanwhile, over at the Mountain Wing of SM Seaside City Cebu, a similar tree Lighting rite was presided over also by VP Marissa Fernan, this time, with young personalities doing the countdown.

Providing yuletide numbers were University of Cebu’s Chorus with Caelah Tan of the School of Rock, Cebu Philharmonic Orchestra and Ballet Center-Cebu.

SM Cares, SM Supermalls and Toy Kingdom have likewise introduced their charity program: For every P200, a customer may purchase a pair of SM Bears of Joy. One bear he keeps, while the other, goes to a beneficiary child.

Share joy, share love at SM malls!