(12 September 2017. Pasay City, Philippines) SM has emerged as the top trusted and most popular brand in the country based on the 5th Philippine Trust Index by the EON Group.
The PTI is EON's multi-awarded proprietary research that looks into the levels and drivers of trust among Filipinos.
Based on a poll of 1200 Filipinos aged 18 and above from March to April 2017, SM ranked first among ten companies as the most popular and most trusted among the general and informed public. BDO Unibank, Inc. was also cited among the top 10 most popular and most trusted brands.
In a separate result, the study showed that Filipinos trust brands that they come in contact most often, whether as employees or as customers. Most of these trusted brands fall under the manufacturing and retail sectors, followed by restaurants and fast food chains.
Among this larger pool surveyed is a sample of 600 Filipinos deemed the informed public or Filipinos at least 25 years old with at least 3 years of tertiary education and who tune in to the news at least twice a week.
# # #
The EON Group is a fully integrated communications agency focused on four practice areas—Corporate and Marketing public relations, reputation management and public affairs, creative technology and experiential marketing.
For more about EON, click here: eon.com.ph
About SM Investments Corporation
SM Investments Corporation is a leading Philippine company that is invested in market leading businesses in retail, banking and property. It also invests in ventures that can capture high growth opportunities in the emerging Philippine economy. It looks for market leaders or those with potential to become leaders in their chosen sectors that offer synergies and attractive returns and cashflows.
SM’s retail operations are the country’s largest and most diversified with its food, non-food and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc. (BDO), the country’s largest bank and China Banking Corporation (China Bank), the 7th largest bank.
For more about SM, click here: www.sminvestments.com
For further inquiries, please contact: