Globe, MOA Arena seal P80-M branding deal
Friday, July 27, 2012
Source: The Manila Times By Severino Frayna
Globe Telecom recently inked an P80-million partnership deal with SM Mall of Asia (MOA) Arena, giving the telecommunications firm branding and merchandising rights for its mobile telephony services at the new sports and entertainment venue located in Pasay City.
Besides advertising opportunities, Globe also secured two premier corporate suites which will give Globe guests and subscribers exclusive access to VIP rooms complete with first-class amenities which include an open bar, flat-screen TV, sofa set with tables, a private restroom, and reserved parking slots when attending events and watching concerts.
“We thank our partners from SM MOA Arena led by SM Prime Holdings President Hans Sy for maintaining a non-exclusive facility and open space for advertisers like Globe. With our visibility and presence at the SM MOA Arena, we will be able showcase our brand, our products and services, as well as our thrust on superior customer experience to sports and entertainment patrons, most of whom are subscribers of Globe,” said Ernest Cu, Globe president and chief executive officer.
Just recently, over 14,000 Globe BlackBerry subscribers trooped to the SM MOA Arena for an exclusive chance to see international singer and rapper Nicki Minaj up close and live during her Pink Friday Concert in Manila, touted as one of the biggest and most successful concerts held at the world-class venue.
“We will use this partnership to provide our subscribers opportunities to be part of Globe-exclusive events, parties and concerts as our commitment to reward them for their loyalty and continued support to Globe,” Cu added.
A six-level, state-of-the-art sports and multi-event complex with a gross floor area of 64,085 square meters, the SM MOA Arena can seat 16,000 spectators with a full-house capacity of up to 20,000 guests.