More Rewarding Shopping

At SM, we continue to enhance the shopping experience of our customers through SMAC (SM Advantage Card), the largest retail rewards program in the country, serving 10.7 million members. These members drive a significant portion of total sales, reflected in higher transaction volumes and basket sizes. 

In 2024, we further strengthened SMAC’s benefits with strategic partnerships. We renewed our Shop to Fly, Fly to Shop collaboration with Philippine Airlines, offering better points conversion. We also maintained our solid partnership with Shell, Globe, and PLDT to provide even more opportunities for earning points and exclusive offers. These benefits on top of what our members currently enjoy when they earn and pay with SMAC Points, get exclusive discounts and other exciting perks at SM Store, SM Markets, SM Appliance Center, Toy Kingdom, Ace Hardware, Uniqlo, and at over 4,000 SM Retail Stores nationwide. 

In collaboration with Globe’s Hapag Movement and SM Foundation, we raised over PHP30 million to address food security and education challenges, providing 35 scholarships and supporting initiatives to fight hunger, aiming to reach 100,000 families over the next four years. 

We also launched the SMAC&SHOP app, where our members can enjoy all things SMAC. They can earn and pay with points with their virtual SMAC, manage their account on-the-go, keep track of their spending to unlock VIP status, and get deals from their favorite SM brands anytime, anywhere. 

Looking ahead, we’re committed to expanding benefits, making a positive community impact, and embracing innovation to create lasting value for our members.