SM's department store business, now branded as “The SM STORE”, has been redefining the customer shopping experience in the Philippines. Its exciting array of merchandise from fashion to home furnishings is complemented by inspired and aspirational store designs that likewise offer convenience and accessibility.
Beyond merchandising, The SM STORE provides value-added services such as ATM banking, bills payment, ticketing, remittance and money exchange and customer lounges for Prestige cardholders, and others.
The SM STORE pursues product development by building a strong portfolio of private labels for various segments and continues to build on its fundamental strengths in providing customers with ease, value and variety. It endeavors to redefine the shopping experience with a sense of arrival, proactive customer service, benchmarked offerings against the best in the world and modern store designs.
The SM STORE also helps in the development of the Filipino shoppers’ fashion consciousness, as people are becoming more mindful of trends and are increasingly expressive of their individual sense of style. In addition, SM has changed the business landscape of retailing by setting the standards with its dynamic group of stores, focusing on emerging regional centers in the country and leading the way in enhancing lifestyles and providing an aspirational and refined luxury customer experience.