MANILA – SM Supermalls has formally launched its customer service robot as part of the retail empire’s plan to use technology to enhance Filipinos’ shopping experience.

Nicknamed Sam, the artificial intelligence (AI) robot concierge is the first of its kind in the Philippines. It can help shoppers with directions and provide information about mall deals and events, among others.

The technology came from Taiwanese firm Cal-Comp. Currently, there are three Sam robots roaming around to greet customers in various areas of SM Megamall, specifically along Bank Drive Entrance, Mega Fashion Hall, and Mega Atrium.

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