SM mounted a “royal kick-off party” at SM Southmall in Las Piñas City. Here, little princes and princesses were treated to back-to-back-to-back treats.

MANILA, Philippines — Smiles, laughter and applause filled SM Supermalls across the country as kids of all ages indulge in fun and play activities during the recent #SMSuperKidsDay2019, the official launch of SM Kids’ Month.

“From being a simple Facebook campaign in 2016, SM SuperKids’ Day has now turned into one of the most highly anticipated kiddie events of SM Supermalls as it dedicates a whole day of fun and play for SM kiddie shoppers all over the country. We take pride in being part of every Filipino child’s happiest moments at their favorite SM mall. And this whole month of October, SuperKids rule at SM!” said Jonjon San Agustin, SM Supermalls’ senior vice-president for marketing.

Read more: https://www.philstar.com/lifestyle/on-the-radar/2019/10/08/1958205/sm-supermalls-holds-grandest-happiest-kids-day-nationwide